AN ESTIMATION OF MARKETING MARGINS OF INLAND FISH IN DISTRICT FAISALABAD, PAKISTAN

Abstract

This paper attempts to estimate marketing margins of major intermediaries involved in the marketing of inland fish in district Faisalabad using primary source of data. Formal interviews were conducted from a representative sample of 80 farmers, 40 commission agents and 40 retailers selected using stratified random sampling technique with proportional allocation. Findings of the study indicated, commission agents earned Rs.560 and Rs.475 per maund as net margin respectively in case of Rahu and Thaila breeds. Similarly the net margins of retailers were estimated as Rs.675 and Rs.450 per maund for Rahu and Thail breeds respectively. High commission fee beyond the limits is just the exploitation of the retailers. Government should lower down the commission fee and fix up to a reasonable level for facilitating the marketing functions.